Ajay Ajmera

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About Mr. Ajay Ajmera

The Man Who Revolutionized Textile Entrepreneurship

Welcome to the story of Mr. Ajay Ajmera—a visionary leader whose passion for innovation and commitment to empowerment have transformed the textile industry in Surat, Gujarat. As the CEO and founder of Ajmera Fashion Limited, Mr. Ajay Ajmera has not only built a renowned brand but also set new standards in leadership and social responsibility.

The Journey Of Mr. Ajay Ajmera

Humble Beginnings in Sikar

Born on 9th August 1973, in Sikar district, Rajasthan.
Raised in modest surroundings, his early life was defined by resilience, simplicity, and big dreams.

The Surat Leap

At just 19, moved to Surat, the hub of India’s textile industry.
Started as a broker, then joined a textile firm where he worked across departments – packaging, procurement, sales – learning the business from the grassroots.

A Lifelong Partnership

Married Rachna Jain, a future Director at Ajmera Fashion and a passionate philanthropist. Together, they built not just a family but a purpose-driven legacy.

Family First

Daughter Nainika was born in 1998 Son Mehul followed in 2002 Their upbringing would carry forward the Ajmera values of integrity, compassion, and ambition.

Birth of Ajmera Fashion

Founded Ajmera Fashion with a bold mission: to empower small retailers and women entrepreneurs. Became the first brand in Surat to sell directly to retailers, cutting out the middlemen and revolutionizing access to quality garments.
Started with sarees, and became the largest saree brand in the coming years!

Creating Access & Reach

Launched India’s most-watched textile YouTube channel to educate and inspire new business owners. Established Surat’s first customer care call center in textile manufacturing.
Achieved ₹1 Cr turnover in just a couple of years, proving the power of inclusive growth.

Global Footprint & Credibility

Began exporting to 30+ countries including USA, UK, UAE, South Africa, Singapore.
Earned ISO Certification, setting new quality benchmarks.
Crossed ₹10 Cr turnover.

Empowering Every Home

Launched “Har Ghar Business”, enabling thousands of women to start their own saree businesses with just ₹25,000. Diversified into men’s and kids’ apparel, further strengthening Ajmera Fashion’s product base.

National Recognition

Won multiple awards including Best Manufacturer in the Textile Industry, gaining national credibility and admiration.

Serving 50,000 Merchants

Ajmera Fashion Limited hits a massive milestone – successfully serving 50,000 textile merchants across India. Company turnover crossed ₹50 Cr. Global exports expanded steadily.

Learning from the Ground

Launched an experimental 5,000 sq. ft. store in Lucknow to understand real-world retailer challenges. Featured in Forbes Magazine, a proud moment for the entire team.

Honoured for Impact

Received the Champions of Change Award for empowering over 10,000 women entrepreneurs.

Serving 1 Lakh Merchants

Ajmera Fashion Limited proudly crosses the mark of 1 lakh textile merchants served across India. Reached ₹125 Cr turnover. Franchise models A, B, C developed based on retail learnings – this would eventually spark a new retail revolution.

The Rise of Ajmera Trends

Officially launched Ajmera Trends, a retail fashion franchise model rooted in grassroots understanding. June 2023: First franchise store opened in Purnia, Bihar
Rapid expansion began across tier-2 and tier-3 cities

Scaling at Record Speed

March – 25th Ajmera Trends store launched in Katihar, Bihar
August – 50th store celebrated in Samastipur
October – Accepted token for 100th outlet in Begusarai
April – Won Fastest Growing Fashion Franchise Award
September – Launched Model D – Complete Family Store, first opened in Srikalahasti, Andhra Pradesh
November – Accepted 200th franchise token for Gorakhpur, Uttar Pradesh
Published motivational book “Farsh Se Arsh Tak”
Delivered impactful Josh Talks session on his journey and mission

New Chapters, Same Vision

Launched Little Wings, India’s exclusive kidswear franchise under Ajmera Trends
Daughter Nainika Ajmera launched her premium accessories brand Shortbread Ajmera Fashion turnover crosses ₹200 Cr and continues to empower new retailers every single day