Starting a business is a dream for millions in India. But most people get stuck because of fear, lack of budget, confusion about products, or not knowing where to start. In the Indian textile and fashion industry, one name has changed this journey for countless small entrepreneurs – Ajay Ajmera, founder of Ajmera Fashion Limited, one of the largest manufacturers and wholesalers of sarees, lehengas, kurtis, gowns, men’s wear, women’s wear, and kids wear.
This blog takes you through the inspiring journey and practical business wisdom shared by Ajay Ajmera, along with a complete guide on how you can start your own profitable clothing business with a minimum investment of just 25,000 rupees.
Who is Ajay Ajmera? The Man Behind Thousands of Successful Clothing Businesses
Ajay Ajmera started his business journey from a small rented room and built it into a nationwide fashion empire. Today, Ajmera Fashion Limited supplies products to resellers, wholesalers, franchise owners, boutique owners, and online sellers across India and internationally.
His philosophy is simple:
- Business should be accessible to everyone
- Even small investment can lead to big success
- Guidance + quality products = guaranteed growth
- Anyone — housewives, students, job seekers, small shopkeepers — can start a clothing business
Ajay Ajmera believes that knowledge and the right product selection matter more than starting capital. His company focuses on supporting beginners who want to build a career in sarees, lehengas, kurtis, gowns, men’s wear, women’s wear, or kids wear – even if they can only invest a small amount in the beginning.
Why Start a Clothing Business with Ajmera Fashion Limited?
The clothing and textile industry in India is worth billions and growing rapidly. Sarees, kurtis, lehengas, and ethnic wear have year-round demand, irrespective of city or season. That’s why thousands of new entrepreneurs choose Ajmera Fashion Limited as their starting point.
Here’s what makes the brand unique:
1. Start With Just 25,000 Rupees
Most wholesalers demand large investment or bulk purchase.
But with Ajmera Fashion, you can start your business with a small opening order of just Rs. 25,000.
This makes it easy for beginners, housewives, and part-time sellers to start without financial pressure.
2. One Place for All Categories
The brand manufactures and wholesales a huge range of clothing categories, including:
- Sarees
- Bridal and designer lehengas
- Cotton, rayon, and designer kurtis
- Gowns and party wear dresses
- Men’s wear
- Women’s ethnic and western wear
- Kids wear and family sets
Whether your target customers are middle-class families, boutique shoppers, or premium buyers — Ajmera has collections for all segments.
3. Business Guidance from Ajay Ajmera Himself
The company provides:
- Business training
- Product knowledge
- Marketing guidance
- WhatsApp and online catalog support
- Stock selection help
- Reselling support
Ajay Ajmera’s team helps you understand margins, trending products, pricing, and customer psychology.
4. Zero Franchise Fee, Zero Royalty
Whether you want to start reselling from home or open a shop, the brand does not charge any royalty or franchise fee.
You only pay for the products you purchase.
5. Pan-India Shipping and Easy Ordering
No matter where you live:
- Small towns
- Villages
- Tier 2 or Tier 3 cities
- Metro cities
The company ships products safely, quickly, and gives full assistance through WhatsApp and calls.
How to Start Your Clothing Business with Ajmera Fashion Limited
Starting a business becomes easy when you follow a proper step-by-step system. Here is the small business mastery plan inspired by Ajay Ajmera’s guidance.
Step 1: Select Your Category
Choose what you want to sell based on local demand:
High-Demand Segments
- Sarees (daily wear + party wear)
- Kurtis (regular + designer)
- Lehenga choli
- Bridal wear
- Gowns
- Kids wear
- Men’s wear sets
Small towns have high demand for sarees and kurtis. City areas prefer designer kurtis, lehengas, and party wear. Kids wear and men’s wear have fast-moving margins.
Step 2: Start with a Rs. 25,000 Stock
Your initial investment should cover:
- 8 to 12 saree sets or
- 15 to 25 kurtis or
- Mixed products like saree + kurti + kids wear
- Or even 3–4 lehengas for premium sales
Ajmera Fashion Limited gives curated packages for beginners where every product is hand-selected to match your local market.
Step 3: Learn Product Knowledge
Ajay Ajmera strongly believes that the biggest power in business is product understanding. His team trains you in:
- Fabric types
- Quality checking
- Margin calculation
- Customer profiling
- Pricing strategies
- Latest fashion trends
The more you understand your products, the faster your business grows.
Step 4: Start Selling from Home or Online
Your business can begin from anywhere:
A. Home-Based Reselling
Use:
- WhatsApp status
- Facebook groups
- Your personal network
This strategy requires zero shop rent and grows quickly.
B. Retail Shop or Small Boutique
Even a 10×10 shop is enough to start.
Ajmera’s products have beautiful ready-to-display packaging, so your shop looks premium from day one.
C. Online Store
Start selling on:
- Meesho
- Amazon
- Instagram store
- WhatsApp catalog
- Facebook marketplace
Ajmera Fashion provides full catalog support.
Step 5: Rotate Stock Quickly—The Ajay Ajmera Formula
Ajay Ajmera teaches a simple rule:
Stock that rotates fast is more important than stock that looks expensive.
To follow this:
- Buy small quantities regularly
- Keep new designs coming
- Understand customer taste
- Sell affordable + premium range
- Maintain a 20%–40% profit margin depending on category
This formula has helped thousands of small sellers turn into large wholesalers.
Real Success Stories Inspired by Ajay Ajmera
Thousands of individuals changed their lives by starting small:
Housewives earning 15,000–40,000 monthly
Just by selling sarees and kurtis on WhatsApp.
Students earning pocket money
By sharing catalogs and taking orders.
Shopkeepers doubling their income
By adding kids wear and lehengas to their collection.
Small-town women becoming first-time entrepreneurs
With only a 25,000 startup.
Ajay Ajmera’s belief is simple:
If people get the right products and the right guidance, they can become financially independent.
What Makes Ajay Ajmera’s Business Philosophy So Unique?
1. Start small but think big
He encourages people to start with small investments and expand gradually.
2. Sell what the customer needs, not what you like
Market research is more important than personal taste.
3. Trust the customer, earn their trust back
Honesty builds repeat business.
4. Keep learning and improving
Fashion trends change daily; business owners must adapt.
5. No business is small if done with passion
Every reseller, shop owner, and franchise partner matters.
Small Business Mastery with Ajay Ajmera – Final Thoughts
Ajay Ajmera has changed the lives of thousands by showing them that anyone can start a profitable clothing business with the right support. His brand, Ajmera Fashion Limited, continues to empower new entrepreneurs across India by providing:
- Easy start with Rs. 25,000
- All clothing categories under one roof
- Business training and ongoing support
- Best quality at wholesale prices
- Guaranteed profit margins
If you want to start your own clothing business in sarees, kurtis, lehengas, gowns, men’s wear, women’s wear, or kids wear, this is your perfect opportunity.
Small investment. Big dreams. Proper guidance.
This is the foundation of Small Business Mastery with Ajay Ajmera.